Marketing

Delivered at MTFORECAST 2020, hosted by AMT, this is an in-depth look at the business-to-business marketing & sales climate in 2020 and how the COVID-19 pandemic has accelerated changes across industries. We discuss best practices in Market Research, Marketing,...

So, you are looking for new distributors for your business. Finding new distributors doesn’t have to be that hard. Here are a few ways you can establish business relationships with new distributors. Trade Shows One great place to connect with potential partners is at...

Distributors and Reps can have a huge impact on your business by helping you reach a larger number of people and increase sales. One of the key challenges with developing strong channel partners is that often the manufacturer is only a fraction of their overall...

So, you are in charge of marketing and you want to launch a marketing campaign aimed at manufacturers but you don’t know where to start. The first step is to know your audience. In the manufacturing industry, your target audience will likely be Procurement Managers,...

Claim your booth space early and in a strategic exhibition hall locationTo reserve a spot in an ideal location within the exhibit hall, you should plan to sign up for the following year’s booth space as early as one year in advance of the event. Many tradeshows hold...

Create an interactive experience Incorporating interactive elements in your booth design will allow for a more positive, engaging attendee experience. Designate certain areas within your booth as product demonstration spots. When you demonstrate how your equipment...

Meaningful Website Development for Manufacturers Think of your website as your virtual storefront. This does not mean that you are required to sell your products and/or services through an e-commerce platform, but it does mean that your website should help your...

LinkedIn Optimization for Manufacturers Does your manufacturing organization have a strategy to utilize LinkedIn as an effective lead generation and brand awareness tool? Ensuring your LinkedIn company page is up-to-date, consistently engaging with your followers, and...

Digital Marketing for Manufacturers What is your manufacturing organization’s largest obstacle to executing an effective digital marketing campaign? One survey mentions that approximately 1 in 3 B2B marketers have a difficult time delivering quality leads. Combining...