by THE NEXT STEP | Oct 29, 2020 | Engineering, Marketing
So, you want to market your products in the manufacturing industry. The first thing you must consider is who you are trying to reach. What are their responsibilities and needs, and what content appeals to them? In this industry, you will find that the people with...
by THE NEXT STEP | Oct 28, 2020 | Marketing
So, you are in charge of marketing and you want to launch a marketing campaign aimed at manufacturers but you don’t know where to start. The first step is to know your audience. In the manufacturing industry, your target audience will likely be Procurement Managers,...
by THE NEXT STEP | Oct 27, 2020 | Marketing
Claim your booth space early and in a strategic exhibition hall locationTo reserve a spot in an ideal location within the exhibit hall, you should plan to sign up for the following year’s booth space as early as one year in advance of the event. Many tradeshows hold...
by THE NEXT STEP | Oct 27, 2020 | Marketing
Create an interactive experience Incorporating interactive elements in your booth design will allow for a more positive, engaging attendee experience. Designate certain areas within your booth as product demonstration spots. When you demonstrate how your equipment...
by THE NEXT STEP | Oct 26, 2020 | Sales
Offer free, informative content that creates value and educates your target audience Your website should be used to host valuable educational materials for your prospects. Your website visitors should be able to instantly access interesting content that highlights how...
