by THE NEXT STEP | Nov 24, 2020 | Marketing
Delivered at MTFORECAST 2020, hosted by AMT, this is an in-depth look at the business-to-business marketing & sales climate in 2020 and how the COVID-19 pandemic has accelerated changes across industries. We discuss best practices in Market Research, Marketing,...
by THE NEXT STEP | Oct 30, 2020 | Marketing
So, you are looking for new distributors for your business. Finding new distributors doesn’t have to be that hard. Here are a few ways you can establish business relationships with new distributors. Trade Shows One great place to connect with potential partners is at...
by THE NEXT STEP | Oct 30, 2020 | Marketing
Distributors and Reps can have a huge impact on your business by helping you reach a larger number of people and increase sales. One of the key challenges with developing strong channel partners is that often the manufacturer is only a fraction of their overall...
by THE NEXT STEP | Oct 29, 2020 | Engineering, Marketing
So, you want to market your products in the manufacturing industry. The first thing you must consider is who you are trying to reach. What are their responsibilities and needs, and what content appeals to them? In this industry, you will find that the people with...
by THE NEXT STEP | Oct 28, 2020 | Marketing
So, you are in charge of marketing and you want to launch a marketing campaign aimed at manufacturers but you don’t know where to start. The first step is to know your audience. In the manufacturing industry, your target audience will likely be Procurement Managers,...
