by THE NEXT STEP | Oct 13, 2020 | Marketing
Digital Marketing for Manufacturers What is your manufacturing organization’s largest obstacle to executing an effective digital marketing campaign? One survey mentions that approximately 1 in 3 B2B marketers have a difficult time delivering quality leads. Combining...
by THE NEXT STEP | Aug 19, 2020 | Marketing
How to Market to B2B Companies Your first step in effectively marketing to B2B companies is to develop a formal marketing plan. As of 2019, 64% of B2B companies in the United States have a formal marketing plan in place (Sagefrog). To begin establishing your marketing...
by THE NEXT STEP | Aug 18, 2020 | Marketing
How is your sales force approaching cold calls with prospective clients in the process automation industry? An overwhelming 82% of B2B buyers think sales representatives are unprepared, 87% do not believe sales representatives understand their needs, and 42% of sales...
by THE NEXT STEP | Aug 17, 2020 | Marketing
What exactly is business-to-business (B2B) marketing? Let’s first start by defining the term “marketing.” Marketing is the process of promoting goods or services that satisfy a customer’s wants and needs. According to educator Peter Drucker, the purpose of a business...
by THE NEXT STEP | Jun 18, 2020 | Operations
We have partnered up with Manufacturers Alliance and we are excited to bring our second podcast. This time we talk all about Pivoting Your Career And Job Search. Learn how to better research potential employers and market yourself to them. Sit back, relax, and enjoy...
