Insights

Create an interactive experience Incorporating interactive elements in your booth design will allow for a more positive, engaging attendee experience. Designate certain areas within your booth as product demonstration spots. When you demonstrate how your equipment...

Meaningful Website Development for Manufacturers Think of your website as your virtual storefront. This does not mean that you are required to sell your products and/or services through an e-commerce platform, but it does mean that your website should help your...

LinkedIn Optimization for Manufacturers Does your manufacturing organization have a strategy to utilize LinkedIn as an effective lead generation and brand awareness tool? Ensuring your LinkedIn company page is up-to-date, consistently engaging with your followers, and...

Digital Marketing for Manufacturers What is your manufacturing organization’s largest obstacle to executing an effective digital marketing campaign? One survey mentions that approximately 1 in 3 B2B marketers have a difficult time delivering quality leads. Combining...

How to Market to B2B Companies Your first step in effectively marketing to B2B companies is to develop a formal marketing plan. As of 2019, 64% of B2B companies in the United States have a formal marketing plan in place (Sagefrog). To begin establishing your marketing...

How is your sales force approaching cold calls with prospective clients in the process automation industry? An overwhelming 82% of B2B buyers think sales representatives are unprepared, 87% do not believe sales representatives understand their needs, and 42% of sales...

What exactly is business-to-business (B2B) marketing? Let’s first start by defining the term “marketing.” Marketing is the process of promoting goods or services that satisfy a customer’s wants and needs. According to educator Peter Drucker, the purpose of a business...