by THE NEXT STEP | Oct 15, 2020 | Marketing
LinkedIn Optimization for Manufacturers Does your manufacturing organization have a strategy to utilize LinkedIn as an effective lead generation and brand awareness tool? Ensuring your LinkedIn company page is up-to-date, consistently engaging with your followers, and...
by THE NEXT STEP | Oct 13, 2020 | Marketing
Digital Marketing for Manufacturers What is your manufacturing organization’s largest obstacle to executing an effective digital marketing campaign? One survey mentions that approximately 1 in 3 B2B marketers have a difficult time delivering quality leads. Combining...
by THE NEXT STEP | Aug 19, 2020 | Marketing
How to Market to B2B Companies Your first step in effectively marketing to B2B companies is to develop a formal marketing plan. As of 2019, 64% of B2B companies in the United States have a formal marketing plan in place (Sagefrog). To begin establishing your marketing...
by THE NEXT STEP | Aug 18, 2020 | Marketing
How is your sales force approaching cold calls with prospective clients in the process automation industry? An overwhelming 82% of B2B buyers think sales representatives are unprepared, 87% do not believe sales representatives understand their needs, and 42% of sales...
by THE NEXT STEP | Aug 17, 2020 | Marketing
What exactly is business-to-business (B2B) marketing? Let’s first start by defining the term “marketing.” Marketing is the process of promoting goods or services that satisfy a customer’s wants and needs. According to educator Peter Drucker, the purpose of a business...
