How to Market to B2B Companies Your first step in effectively marketing to B2B companies is to develop a formal marketing plan. As of 2019, 64% of B2B companies in the United States have a formal marketing plan in place (Sagefrog). To begin establishing your marketing...
Marketing
Effective B2B Cold Calling Methods
How is your sales force approaching cold calls with prospective clients in the process automation industry? An overwhelming 82% of B2B buyers think sales representatives are unprepared, 87% do not believe sales representatives understand their needs, and 42% of sales...
B2B Marketing Basics & Best Practices
What exactly is business-to-business (B2B) marketing? Let’s first start by defining the term “marketing.” Marketing is the process of promoting goods or services that satisfy a customer’s wants and needs. According to educator Peter Drucker, the purpose of a business...
