Understanding Yourself and Your Customer

Decisions are made on more than the “logic” of the facts.  Our buying habits are based on a number of ingrained emotions and reactions that are built over the course of our lives.  How well we are able to assess our habits and those of our customers is an important part of knowing our audience, improving our communication and positioning our products and services.  Answer 5 questions and let us help you better understand yourself and start the journey to better understanding your customer.

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