PRODUCT MANAGEMENT TRAINING

COURSE DESCRIPTION

Are you a product manager looking for tools to help you determine and quantify your customers needs? Have you been launching multiple product features but have had no success getting your product to sell as much as you’d like? Are your engineers pushing for features they feel certain will be successful but have no way to justify those claims? We understand the frustration of not finding the product that will take your company to the next level. It is based on this frustration and multiple years of developing this process with various companies in all industries, that we designed a step-by-step research process guaranteed to get the results you are looking for.

Throughout this course, we cover multiple tools that will transform your New Product Development process by using the most important data points when designing a winning product: your customer’s input. We focus on conducting research that is quantifiable, so every data point is comparable and easy to manage. The final deliverable you will be able to generate is a map that will make the decision-making process a breeze

WHO IS THIS FOR?
  • Current product managers who are interested in designing and launching product or service features that are fully aligned with their customer’s needs.
  • Aspiring product managers that wish to understand the ideal process of gathering customer feedback to build product and process roadmaps
  • Entrepreneurs who wish to understand and conduct voice of the customer research to evaluate and quantify their potential customer’s needs to build a successful product.
WHAT YOU’LL LEARN?

At the end of this course, you will be able to:

  • Conduct a target market analysis and determine:
    • Ideal market segment for your company
    • Gaps in products offered
    • Competitor comparison
  • Conduct a product/buyer journey analysis to determine:
    • The most important features of a product
    • What features the customer is willing to pay more for
    • What features the customer doesn’t care about
    • How your company is performing in each step of the purchasing process
  • Have all the information you need to build a product/strategic roadmap.
 

reserve you seat now!

$600.00 per month

WHAT TO EXPECT FROM EACH MEETING?
  • Templates for completing deliverables
  • Training in the specific subject area
  • Hands-on workshop with each deliverable with peers
  • Focus on completing normal PM deliverables for the time of year
  • Presentation prep and practice for leadership reviews
  • Open discussion session with peers

COURSE OUTLINE

  • Introduction to PM
  • Market Segmentation
  • Qualitative research
  • Market Prioritization
  • Contact Development
  • Gap Analysis + SWOT + Competitive
  • Questionnaire Building
  • Quantitative research
  • Insight Mapping
  • Attribute Mapping
  • Quantitative research
  • Survey Generation
  • Quantitative Survey Campaign
  • Max Diff Analysis
  • Kano Analysis
  • Feature Prioritization
  • Buyer Journey Mapping
  • Strategic roadmap
  • Product roadmap
  • Technology roadmap
  • Project Management
  • Business case
  • Specification Development
  • Test Plan
  • Sales Forecast for the product
  • Product Concepting
  • IP Applications
  • Product Design
  • Sourcing strategies and supply chain
  • Bill Of Materials
  • Project Cost Estimate
  • Feasibility Review
  • First Article
  • Field Testing
  • Pre-Production Build (Alpha)
  • UI development
  • MarCom
  • Activation Review
  • Pre-Production Build (Beta)
  • Quality Review
  • Validation Checklist
  • Validation Review
  • Pilot Production Build
  • Signoff
  • Release Review
  • Post Mortem
    Salesforce training
  • Pricing
  • Sales data analysis and review
  • Forecasting
  • KPI’s review
  • Sales process mapping
  • Data inventory
  • Project prioritization
  • KPI’s performance review (Dashboard review)
  • Good-better-best tiering
  • Product launch planning
  • Product sample strategies
  • Demonstration planning
  • Thought leadership
  • Marketing plan development
  • Customer acquisition strategy
  • Channel support plan
  • Channels leadership strategy
  • E-commerce development
  • Merchandising planning
  • Marketing plan analysis and review
  • Sales tool development
  • Launch marketing campaign
  • User funnel analysis
  • Marketing campaign performance review
  • Definition
  • Skills required
  • Average day of a Product Manager
  • Company strategy
  • Company portfolio
  • Buyer personas
  • Market segment prioritization
  • Market gap analysis
  • Competitor gap analysis
  • Building a customer database
  • Interviewing and insight mapping
  • MaxDiff analysis
  • Kano analysis
  • Performance analysis
  • Buyer Journey mappin