Experts of execution

Let’s Put a Stake Through That Moving Target

As an engineering leader, are you looking for some help locking down sales and marketing on the specification, schedule, or cost of a product offering? Do you want better market intelligence or clearer direction? Simply need someone to manage the project? You’re in the right place!

Two people discussing engineering
Step by step

our solutions

Given enough time, we know you could figure it out yourself. Yet the constraints don’t make it possible. Having lived in each seat of the new product development process, we have a unique understanding of how elements work together to help drive a project. We will be your utility man to help keep things moving.

Step 1:

  • Market Prioritization
  • Market & Competitive Gap Analysis
  • Contact Database
  • Qualitative Research
  • Quantitative Research
  • User Preference Mapping
  • Kano Analysis
  • Product Development Roadmap
  • Customer Journey Analysis
  • Strategic Roadmap

Step 2:

  • Specification Development
  • Test Plan Definitions
  • Project Business Case
  • Sales Forecasting
  • Product Concepting
  • IP Applications

Step 3:

  • Product Design
  • Bill Of Materials
  • First Article
  • Field Testing
  • Certifications
  • Pre-Production Build (Alpha)
  • MarCom

Step 4:

  • Pre-Production Build (Beta)
  • Quality Review
  • Validation Checklist
Man stressed on computer
Pressed for time?

Ambiguity and Time Are Not an Engineer’s Friend

As an engineer, you know the challenges of sales and marketing shifting the requirements. Maintaining Spec, Schedule, and Cost are always difficult. So often, you wish you didn’t have to make a change based on what a customer told sales. Or with all the daily interruptions, you can’t focus on anything new. You are not alone!

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Key Benefits

You’re technical and like to fix things, yet sometimes there just isn’t enough time to address all the items that need to be done. Sometimes it’s as simple as getting an outside perspective to help generate a new concept or process that will move things forward. Many hands make light work and we’re here to help.

What Success Looks Like
• More Time for You
• Better Market Intelligence
• Additional Resources
• Less Stress

Engineering team
Time to clarify


Our goal is to keep it simple. We work together to ensure we understand the core value of the company and the offering to the customer. With that, we map the elements and metrics to define success. Then we execute!



Start by filling out a form and letting us know your company values, your offers to your customer, and your vision.



We'll meet to talk over your goals. Then, we will discuss the best way to tackle the tasks you bring our way.


Build a Business Plan

We will take your goals and turn them into steps and recommendations for success. We will run the plan past you and refine it.


Map Out Timelines and Deliver

Finally we will set objectives in order to implement your vision efficiently, and execute the plan.


What Do Our CLients Say?

We have a history of making other business leaders’ lives easier. From manufacturing to marketing, our clients have achieved their visions and grown their business with our help. Hear their story and take your business goals to the next step.

Tell Us More About Your Project

We're Ready To Help

As those who have run technical product businesses, we understand you’re already strapped for time and are pressed for growth and execution. The Next Step, Inc. brings a team of battle-tested, driven simplifiers who are wired for problem-solving. Our motto is pretty simple: No homework for the customer and one less problem to solve.

What business problems do you need help with? We’ll deliver the results. Contact us today.

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